90% of Nigerians Age 16-36 were reached

This is the exposure to individual Facebook accounts in the first five days from two Facebook pages PDev II helped create (results based on a one-week, paid Facebook promotion). The pages promote positive messages of understanding, tolerance, peace and community engagement. The Espace Des Acteurs Pour La Paix ("Espace") Facebook page was established and managed by a volunteer group of PDev II trained youth. The Paix A Travers Le Developpement ("PDev") was established and managed by PDev II staff. In Nigeria, 38% have internet access and 50% check their social media accounts daily.

See More Data Highlights →