Raising the profile of moderate voices within a community builds resilience to extremist ideology.

PDev II supported broad networks of local media outlets and moderate leaders to disseminate credible information, strengthen local moderate narratives, and encourage positive dialogue.  Supporting vibrant moderate voices provides youth and communities with valuable perspective and helps to establish social norms of tolerance and non-violence.


 

Three Approaches to Amplify Moderate Voices

 

This map shows the geographic reach of radio signals emitted by respective radio stations. The colors indicate the strength of the signals emitted by each radio station. A signal color of 48 dbvu/m (yellow) is easily heard by a standard, portable radio.

1. Strengthening Community Radio

By supporting a broad network of partner radio stations and producing dynamic, in-demand content, PDev II reached millions of listeners across the Sahel on a weekly basis.  Radio programs touched on topics both directly and indirectly related to violent extremism, such as the role of women in combatting VE, techniques youth can use to gain employment, or the dangers of illegal gold mining. Through interactive features such as call-in shows, SMS feedback, listening clubs and a sophisticated interactive voice recognition (IVR) system, PDev II generated positive conversations across communities. To help stations in these endeavors, PDev II supplied production and broadcasting equipment, as well as training in production techniques, equipment repair and maintenance and professional ethics. 

  • 1,000+ episodes of good governance and youth radio programs produced and broadcast across 70+ partner radio stations in 8 languages. Read More→

  • PDev II engaged with radio listeners throughRead More→

    • 70,000+ call-ins to radio stations and the IVR system.

    • 12,000+ text messages to radio stations and the IVR system.

    • 14,000+ conversations with community reporters.

  • 50+ radio stations supported to improve capacity and sustainability including $690,000+ in equipment provided to radio stations and 850+ station staff trained in content production and station management. Read More→

  • 5 new 30m towers and 2 new offices constructed to launch 5 new radio stations.

  • 3.5+ million regular listeners on a weekly basis.

  • 40%+ of listeners regularly discussed radio program topics with family and friends.

 

2. Engaging Religious and Traditional Leaders

In a region where religious and cultural traditions hold enormous sway, PDev II has strengthened the mediation and communication skills of a regional cadre of moderate customary leaders to reduce conflict at the community level and promote peace and tolerance in the public discourse.  Integrating trained leaders into other activities and communications efforts amplified their voices and built their confidence in being thought leaders.  PDev II also supported inter-faith and intra-faith engagements to promote tolerance and reduce community divisions that could be exploited by extremist groups.

  • 2,400+ moderate religious and traditional leaders trained in conflict management and moderate messaging. Read More→

  • 20+ public information campaigns on CVE-related issues featuring moderate leaders supported. Read More→

  • Nearly 80 inter-faith and intra-faith activities supported. Read More→

 
Africa - PDev Chad Civic Society Mao Local Hero Event 5.JPG

3. Piloting Social Media Messaging

Interaction with platforms such as Twitter, Facebook and WhatsApp are rapidly becoming more common in the Sahel. PDev II’s social media initiative was a three-month pilot in Niger aimed at creating a virtual community of empowered, moderate voices. Through the creation and promotion of positive conversations surrounding countering violent extremism, social media proved to be an effective and sustainable means of reaching large audiences.

  • 116,984 people engaged in moderate messaging on Facebook.

  • 978,000+ user accounts reached through social media.

  • 26,000+ individual accounts actively engaged through Facebook.

  • Messaging reached over 90% of the pilot’s target audience (persons aged 16-36 in Niger).


 

Success Stories


Moderate Voices at Work

 

Today our producers feel a lot more comfortable producing good quality programs because they have the equipment to do so. Our journalists and presenters speak with ease because they have been trained to provide credible, quality information to our listenership. Our radio stations broadcast their programs that have quality sound to them because you [PDev II] supported us with transmitters. Finally, we have a dedicated audience that listen to us regularly and send us their suggestions regarding the topics they’d like to hear more on, specifically on subjects relating to peace and countering violent extremism.
— Roger Sawadogo, Director Radio Voix du Soum